Here’s a great approach: hold a contest/show, with prizes awarded to the music programs of particpating schools. Hats off to Center Point Choruss of Sweet Adelines!
Our favorite phone calls at Harmony Hall come from customers unfamiliar with some of the grandmaster barbershop arrangers. “Do you have this music by Way-esh?” “It looks like SAY-Boo.”
Speaking of under-appreciated art forms… how about some barbershop in one of the biggest talent contests running?