HomeA Tiny Label Is Behind an a Cappella Group’s Success

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CULVER CITY, Calif. — If you stopped 100 people on the manicured Sony Pictures lot here and asked them to point you toward Shelly Bunge’s office, they would most likely give you the same blank stare. Who?

Well, meet Hollywood’s latest little engine that could: Ms. Bunge, 50, executive vice president for music affairs, runs Madison Gate Records, the itty bitty music label behind Pentatonix, a five-member a cappella group whose third record scored an impressive entry on the Billboard charts last week — No. 1 on the independent roster and No. 10 on the top 200.

Indeed, Pentatonix has become something of a phenomenon. A video showcasing one of the songs on the album, “PTX: Vol. 2,” has generated 15.5 million views on YouTube. Pentatonix has appeared on programs as varied as “The Ellen DeGeneres Show” and ABC’s “World News With Diane Sawyer.”

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