HomeThe Voodoo Behind The Voice

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The Internet hit pop music hard. Without the Net, we’d still be buying songs from record stores. Apple would still be just a computer company. And Justin Bieber would probably be working in a Burger King in Ontario.

The VoiceLive Play is like a guitar stomp box, but for singers.

In the online world, you can take your music straight to the public. No more gatekeepers, record executives or rejection letters. If you’re any good, you’ll soon win your fame and fortune — or at least sky-high view counts.

But these days, a great voice isn’t enough; you also need great processing. There’s not a song on the radio today that hasn’t been digitally massaged with effects like reverb (echo), compression (evening out the volume spikes) and autotune (fixing notes that were sung sharp or flat).

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