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SYRACUSE, NY--The first annual Social Media and A Cappella Conference (SMACC) will be hosted April 1-3, 2011 at the S.I. Newhouse School of Public Communications at Syracuse University.

SMACC is hosting speakers from around the country who are building the foundations of a more connected world through their web-based entrepreneurial endeavors.

“As society adapts to the digital revolution, it becomes ever more crucial for organizations and individuals to take advantage of emerging forms of communication,” says Robert Kucharavy, public relations professor of practice at the S.I. Newhouse School of Public Communications and advisor of the school’s PRSSA chapter. “The principles that make social media useful to a cappella groups also are applicable to small businesses or organizations, as well as anyone looking to save some money in their marketing budget.”

Peter Shankman, the social media keynote speaker, will be presenting his address, “The Near Future World of OneScreen.” He will discuss the impact of social media on society and how to take full advantage of what social media has to offer. Shankman has been praised by PRWeek and Investor’s Business Daily.

SMACC will feature workshops in both social media and a cappella. Social media workshops will cover Social Media for Beginners, Social Media Production, Social Media Platforms, Social Media Management and Social Media Research. A cappella workshops will feature information on performing, sound, a cappella history and music arranging.

Hit shows such as NBC’s “The Sing-Off” have spurred interest in a cappella on a national level. SMACC will feature national leaders in the genre in workshops as well as a collegiate competition and a professional showcase, featuring a cappella sensations NoTa, last year’s winners of “The Sing-Off”, and genre sensations SONOS. The professional showcase will be held on Saturday night at 7:30 p.m. at the Crouse-Hinds theater.    

Founded by a team of Syracuse University and Rochester Institute of Technology student a cappella groups and public relations organizations, as well as the Contemporary A Cappella Society (CASA) and the Public Relations Student Society of America, SMACC kicks off Friday, April 1, 2011 with the annual Student Competition. The competition will feature five of the best regional collegiate a cappella groups. The first place prize includes a private masterclass with a professional a cappella group performing at SMACC, the opportunity to open the Professional Showcase on Saturday night, and a feature spot on an episode of “Mouth Off!”.

Early registration, which includes the Student Competition, Professional Showcase and all Workshops, is $45 and ends March 16. Individual tickets for the Student Competition and Professional Showcase are also available.

Passes and tickets can be purchased online at