HomeTo Pitch Oreos to New Yorkers, Mondelēz Sends 500 A Capella Singers

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It’s hard to get people’s attention in New York City. Mondelēz’s (MDLZ) Oreo brand hopes a giant, feel-good a cappella choir will at least get hardened commuters in the mood for a cookie. Today, 500 a cappella singers from around the country and Canadian singer Adam Young of Owl City raided the mean streets of Manhattan with free treats and harmony, culminating in a singalong in Union Square at noon.

The stunt is part of Oreo’s multimillion-dollar “Wonderfilled” campaign, which was unveiled on television Sunday during Mad Men. Owl City also sang the new 90-second jingle, and in addition to TV the campaign will include promotions on radio and online, and events in other cities including Chicago and L.A.

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